Human beings are drawn to stories and use them to amplify or illustrate ideas. The earliest stories we know helped our ancestors understand weather, astronomical events and physical phenomena. Stories can improve any message from sermons to political ads to pitches for products and services. We connect with stories in an intuitive way.
Small businesses can greatly enhance their own marketing presentations with the use of stories. For example, how a customer was helped with your product or service, or how you developed the inspiration for your business, or how you feel when you help customers.
Bottom Line: How can you tell stories that will touch or inspire customers, and to connect them with you? Are you missing the chance to enhance your messages with "bacon"?