Tuesday, February 9, 2016

LinkedIn Can Help, If Used Well

I periodically hear talk in "solopreneur" circles about LinkedIn as a marketing tool.   This particular tool seems to have equal shares of advocates and detractors.  The latter crowd often seem to be populated with those who have had exposure to LinkedIn and didn't get the results they wanted.

LinkedIn is a great tool.  But it is a specialized tool.  Many detractors think it is a venue for sales, and that is exactly what it is not!  Nor is it an especially good way to generate B2C activity (i.e. Business-to-Consumers).

What LinkedIn does pretty well is idea-sharing.  And that comes from the theory that a good way to feed a network is to share ideas, concerns, and solutions.  I have regulars who post multiple items every day.  That may be a bit on the high side, but it is not off the mark by much.  By posting these easily digestible nuggets a solopreneur, or any other businessperson, can establish expertise, authority and most importantly that reminder that you are there, helping people with their challenges.

My principal concern for those posters I see most often is that they over-do "sharing": If articles or other writings are shared, at least do so with a context.  And for heaven's sake, limit those shared Internet memes!

Bottom line: Are you ready to put LinkedIn to work for your business?  Build that network, make appropriate connections, and regularly share valuable content.  You can plant seeds that grow in wonderful ways!

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