It is becoming increasingly obvious that the hyper-digital Age is doing a number on interpersonal communication. Look around you and see how many people are buried in mobile devices, oblivious of other human beings. Not only that but we're increasingly prodded to take our relationships with others---including customers---to Digital Land in the form of social media. I'm starting to wonder if we're going in the wrong direction.
Social Media offers a wealth of good outcomes. We can engage with a wide range of people, reach people when they are not at our location, and connect with incredible networks. At the same time, we're more easily able to lose ourselves in digital canyons and lose our souls to "digital heroin".
We're going to need to recapture the magic of our humanity to be successful in our businesses. To whatever extent possible take advantage of opportunities to talk with people. This can include networking groups, trade fairs, sidewalk sales, open houses, and -- when online -- videos (either recorded or live fed) where we are real human beings and not strings of text. At the same time we're going to be better differentiated from our competition who are glued to their smart phones!
Bottom Line: Are you becoming hyper-digitized and losing a chance to speak with customers? Review how you interact with the wider world and explore ways to introduce your wonderful personality to other people. Smile, talk, listen and be successful.
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