There are so many styles of advertising, but sometimes the most entertaining are the "Do-It-Yourselves" (DIY), either in print or broadcast formats. Some of the ones I have seen over the years are clever masterpieces. Many are, well, less effective. DIY is a challenge for any businessperson, and should be undertaken with extreme care. The concern I have is that in an effort to save expenses, there is a risk that the ad will be unsuccessful. Print ads are of the most concern because basic software tools are out there and many people have a fascination with weird font choices, make design errors, and crowd ad space with too much text and imagery. But radio (and even TV) can invite an unappealing or unprofessional image for your business. If possible and it is affordable, turn to professionals who can design advertising that does your business proud.
I love to save money as well. The obvious compromise is to court editors. Find friends or contacts who can provide objective assessments and run things by them first. Take care with the tools and preserve your good image. Happy advertising!
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