A few of the small businesses I follow or patronize employ newsletters as part of their marketing strategy, and I am surprised it is so few. A newsletter (which can be printed or distributed as a PDF) can add an exciting dimension to a small business.
A newsletter can be a means to provide "value added" in the form of information, advice, or statistics of which customers may be unaware. And in so doing you command more respect and awareness of your knowledge and experience.
A newsletter can be used as a chatty leave-behind in any number of places. It is a great way to introduce yourself to prospects or referrals.
A newsletter can give you means of explaining how you solved other customers' problems and challenges.
And, if embedded in a web site, newsletters can add to searchable text about your business and boost your SEO (search engine optimization score).
The work to write and publish a newsletter doesn't need to be excessive. Even on a quarterly basis the tool can more than justify that expense. Consider adding one to your arsenal!
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