It is wonderful how some one-on-one conversations spark discussions of marketing tactics. My latest involved a small business owner who runs a specialized shop. He is optimized, I think, in terms of social media, but had a very ambitious plan to list his venture on search engines. He wasn't satisfied to come up strong on the usual suspects (Google and Bing and DuckDuckGo) but keep going, as time permits, on a good many more.
I don't think this a productive strategy. There are many, many search engines and not all of them rank very highly in terms of users. Spending valuable time becoming listed (and high-SEO ranked) on a search engine that draws under 1% of search consumers is by definition a poor return on investment. I prefer identifying the top five portals and stopping there. That should mop up the vast bulk of all search traffic. Spend other time working on higher-gain marketing, like building indexible content and SEO.
Bottom line: time is precious. As it has been said (by Voltaire, I believe) "perfect is the enemy of good". Do what is necessary to cover the largest part of a marketing channel and then move on.
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