As I network in my market area, I am frequently struck by new insights gleaned from watching others. And sometimes those insights strike very close to home. A very important one for me I have come to call the "Conjecture on Comparison." And it is this: We usually and wrongly believe others are superior in skills, experience, and success.
When I first made networking rounds I held a view that the other entrepreneurs in the room were doing uniformly well, often very well, and were tops in their line of work. I figured I was a true novice and was concerned that potential customers would view my own offerings with extreme skepticism. Only after I developed relationships did I recognize that I was a good deal stronger than I first believed, and, more importantly, that others were a lot more anxious and self-critical than they seemed. There weren't that many demigods in the room.
This means that when we market ourselves we should recognize that, at least for most of us, we have wonderful service or products that will truly help someone else, and that we shouldn't be the least bit hesitant to offer ourselves as helpers. The only real worry should be making sure that our appropriate target customers get to hear our message. And through networking, we make the connections that get us to the target customers.
Bottom Line: Are you carrying doubts about your skill set? are you comparing yourself too much to others? If you believe in them you can believe in yourself. Feel like someone who can help and make a difference! Your marketing efforts will shine with that sunny confidence!
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