An entrepreneur I know well has been ramping up messaging on social media pages and email contacts with a surprisingly candid, yet highly effective approach. It's refreshing!
I'm hardly ever impressed by braggarts. Perhaps you know the type. Those folks claim to be the absolute best in their field or geographic area on little more than their own say-so. It's a bad place to be when, if met face to face, they are found wanting. There is but one place for their brand to go.
My peer mentioned above has been brave enough to talk about a time when she was, at least in her own view, less effective and wracked by self-doubt. She then talks about her story overcoming those doubts and how she put her own medicine to work building a consulting practice. And that leads to a discussion about how she in turn helps others present themselves to best effective.
What works so well in this messaging is the vulnerability. I think that doing so establishes a genuineness and credibility with the audience. And when someone meets my peer, I think they only find a consultant who is more effective than she claims. She laid the foundation where there is really only one place to go---up.
Bottom Line: Look at brand messaging as an opportunity to establish a genuine "you." Writing a story to share is a wonderful way to start. Use that exercise as a means of eliminating braggadocio and undue claims. A genuine person is most likely to attract clients and customers.
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