Tuesday, July 28, 2015

Are Your Search Terms Optimized?

How do potential customers search for you?

This certainly sounds easy.  These days, as easy as someone typing some words into a search engine like Google, Bing or DuckDuckGo and pressing "Search".   But the devil is in the details.  What words do they use compared to terms you use for yourself?  It can make an enormous difference!

Tools like Google Trends can show a small business owner how terms are trending, and there are tools like Socialmention.com that provide insights on the positive or negative associations with various search terms.  With these tools your own self-image and branding terms can be compared with alternatives.  Perhaps alternatives are more likely to be on prospects' top-of-mind or have a more positive image.  Making a correction soon can boost the likelihood you'll be found near the top of the search list!

Take a moment and test your search word strength.  You may be surprised what you'll find!

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