This week I came across a discussion of the emotional power of color. This is terrifically interesting stuff for business owners especially as it relates to brand position. We have known for many decades that color can influence our emotional state: one need only visit a hospital ward to understand this. The theory here is that we have a subconscious reaction to branding color in the same way.
My own colors of choice fit right where I want them, conveying (according to the theory) confidence, cheerfulness and friendliness. Of course, these do not work in isolation and my own efforts in personal presentation must be complementary.
How do your color choices work within your brand? Are you well-aligned, radiating the most appropriate emotional connection? or are you clashing, say, being an ad agency that has a blue scheme? If they don't fit consider speaking with a design professional and taking steps to generate a cohesive whole!
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