Google's recent announcement that the search giant would no longer index content on web sites that are not mobile device-friendly is a jarring but welcome jolt to our web site consciousness. Let's face it: the world is oriented ever more to the dictates of mobile devices. If our customers and prospects can't quickly and easily navigate our web pages on their smartphones and tablets we deserve to be bypassed.
This announcement should be seen as an opportunity, not a threat. By ensuring we are mobile-friendly we can take advantage of the enormous marketing power of a mobile device. A prospect can see our QRC, click immediately to a web site, click immediately for directions, contact information, and products and services---and all wherever they may be. The consumer can act immediately, not just when they remember, later, to look us up.
Take the trouble to verify that your web site is mobile device-friendly, if not already done so. A web designer can help. There are tools that can test web sites for mobility that will diagnose problems. Don't wait until it's too late!
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