Friday, May 1, 2015

Getting the Prospect's Attention

I heard an interesting aside at a small business summit this week concerning "getting attention".  A gentleman related that he was attracted to use a service advertised in a coupon because the price point was (in his words) "a great deal".  He used the service, turned in the coupon, and mentioned to the service provider that he was inspired by the deal price.  The business owner said "that is our regular price".  The coupon was not necessarily anything special although the customer got a deal relative to market prices---but the coupon idea caught someone's attention.

There is a bit of risk.  If the business owner uses this technique too often, he risks becoming a "JCPenney" with their "everyday sales".  The discount strategy, even if not a discount, can become stale too easily.  Presumably the "coupon" is not pulled out very often.

This opens up a whole realm of thinking.  How can we as business owner catch someone's attention but by doing that which we already do?  I am thinking hard for myself.  What can we call do?

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